DieZeit_billboard

OK, not exactly. Headline translation: “What now, dear parents?” The Teutonic tyke is flipping double mids to promote a recent special free education supplement of the German weekly Die Zeit (“The Time,” owned by Holtzbrinck Publishing). It is Germany’s largest weekly paper, and has a reputation for highbrow content. The ad, created in-house, was placed in the country’s dailies, plus on a few billboards nationwide. Well, I bet little hellacious Heidi here instigated some uncomfortable street family conversations. |Image: adme.ru|