Diddy’s ‘Underground’ Marketing Campaign

12.15.10 Bucky Turco

“Bad Boy for Life” and rap mogul Sean “Diddy” Combs is promoting his new album, Last Train to Paris, with some marketing mischief. Magnetic signs that kinda parody the MTA’s font were affixed to subway entrances. A worker dispatched to take them down isn’t a fan of the campaign, “It’s stupid… We have a lot of tourists. They don’t know. This is just confusing people.” Sounds genius to me.