(Hate-Free Fridays will return next week. Maybe.) The Economist, a very smart publication that I don’t read (I work in advertising, I don’t have to be smart) is about to launch a London poster campaign tagged “Where do you stand?” It’s not particularly creative, but it is informative and promotes the objective reporting chops of the magazine.
While art directors will figuratively shit on the unaesthetic layouts, they do feature some nice subtle touches, like alternately showing the pills in legal and illicit packaging. And offering a free copy via text is a smart circulation-increasing call-to-action. My stand on the campaign? Meh+. But it’s certainly better than the dumb tightrope-walker TV spot agency AMV BBDO produced last summer. The posters go up Monday, for a two-week period. |Images: campaign live|