But will it do a damn thing to curb consumerists’ rabid thirst for convenience?I pray to Poseidon that it does. Anyway, what a clever idea Rethink Communications thought of, creating giant plastic six-pack rings and hanging them on several iconic sea-themed Vancouver statues. The effort was on behalf of the Plastic Pollution Coalition.

Now, will these giant plastic rings also eventually end up at the dump and then in the ocean, trapping and drowning cute porpoises? Probably, hopefully not. But are you feeling guilty yet, trendy evian-quaffing planet killers? If not, please watch this :30 video and look at these dead sea birds. Also, here’s a complete debrief of this Vancouver stunt. |Images via: osocio|