Jerked off to by graphic designers the world over since its introduction in 2000, British (sorry, “Beyond”) Petroleum’s sparkling pretty trademark symbol is a bit misleading, what with all that green and yellow seeming to posit that they’re actually a sunflower-friendly solar energy company. Well Greenpeace UK, in response to the Gulf oil “spill,” placed this ad in today’s Guardian inviting the public to break out their color pencils. For you digital-savvy folk, you can also enter online here. (here’s the entries so far). The competition runs until June 28th. That Tony Hayward quote from last May is a gem. Jump for a video of Greenpeace activists rebranding bp’s London headquarters with a new flag and logo.
|video: Greenpeace UK
I'm a logo designer from the UK, and got very excited when I saw this but it looks like I have missed the boat! The sunflower logo really is a joke with the oil spill fiasco. Love the youtube vid. I think that is a more apt use for their logo!