How bout a bit of shockvertising to jolt you out of your three-day weekend chocolate cuddle fest? “Every minute, another young person is trafficked into sexual exploitation,” claims this new spot for startfreedom.org. It is quite graphic.
Ad agencies, out of guilt, always jump at the chance to do pro bono social cause work, and human trafficking awareness has been particularly popular. Last spring, Serviceplan in Munich stuffed a real woman in a clear suitcase and placed her on airport luggage conveyor belts for Amnesty International.
My problem with that cute guerrilla effort and also this gripping video is that I honestly don’t understand what purpose they serve other than to win the agency/directors awards; human trafficking continues to rise sharply every year. One note with this spot: the unspoken “People shouldn’t be bought and sold” strap line is eye-roll overkill. The video is currently only running in cinemas—I’m assuming before R-rated films and not before showings of Chance of Meatballs. Video via Campaign Live UK, where you can view a second spot featuring a boy being kicked and dragged away from the dinner table.
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You are totally wrong.
Before I saw this, I was like Human Trafficking? Sign me up for a piece of that action.
But after I saw this, I know how terrible it is.
I never realized that the girls that were bought and sold were done with the consent of the school system. I think that they are the true criminals in this.
Thank you for taking the extreme sarcastic bent that I should've, but couldn't bring myself to execute.