Eddy Hartenstein, publisher of the LA Times, rightly defended the four-page ad for Universal Studios’ King Kong ride that was mocked-up to look like the newspaper and wrapped around the LATExtra section after a bunch of stuffy county supervisors who should be busy working on getting their city unbroke publicly complained.
He basically said that readers are literate enough to read the word “Advertisement” and know what it means or in his actual words:
The Universal Studios Hollywood ad wrapping Thursday’s LATExtra section met our advertising guidelines, including a large, red ‘advertisement’ notification on top of the page. Our readers understand the ad-supported economic model of our business, which allows us to provide the outstanding journalism they rely upon 24/7.
Here they are side by side. Anyone in LA-la land really confused?