madge

Madonna Louise Ciccone died in a fiery car crash today. Fans gathered and newscasters mourned on TV. People were sad… or were they?

It’s “not a fake.” In the Long Run (2010) is a video project from Italian art collective’s IOCOSE, culled from real archival footage and cheaptastic effects.

It is not a true story, but neither is it improbable. All TV networks prepare obituaries about famous people to put on air in the event of an unexpected death. The death of an international figure is not just predictable, it is actually predicted in the video files kept up to date in their archives.

So, there’s your death of a pop veteran via future media. The Sparks-esque Madonna cover is particularly saucy. See it at “RE:akt! Reconstruction, Re-enactment, Re-reporting,” Oct 21 – Nov 19, Maribor, Slovenia and Nov 5 – Nov 14, HTTP Gallery, London.