It’s difficult to decipher the kindergarten irony of OK Go’s video plug, but it seems that their next video will be really big. Like giant geo-art big. The post-toast, post-Rube Goldberg colab with Range Rover starts with a Los Angeles OK Go street parade, filming tomorrow.
Maybe OK Go’s puppy love for animal rescue centers reconciles somehow with helping to peddle gas guzzlers. Maybe it will be virally amusing enough for no one to care. We’ll have to wait ’till 2011 to find out.