Hello, overplayed obvious visual metaphor. Biblioteq is a Cape Town book store that sells “creative” books. Creative books that will—Bam!—BLOW YOUR MIND. The responsible agency is FoxP2, whose website is an absolute fucking annoyance to navigate.
To avoid being a 100% negative Ned, I will say that the photography and stylization of the campaign are wonderful. And, for a local bookstore, well, O-fucking-K, it’s a fairly brave idea. Fuck, I’m just in a shit-awful mood this morning, fucking client wants me to jam 10 pounds of shit into a 5-pound print ad. |Images: IBIA|
that website IS effin annoying. I couldn't go thru more than 6 pages on that thing before getting out.
And btw, their ideas are just shit and poorly executed. That whole shattered face concept on their site looks like something I did in Photoshop 3.0.