How brilliant! How irresponsible! How stupid! Shield Security, a Dutch firm offering corporate and executive protection services, created these special suitcases with steel letter recruitment messages inside to entice airport security workers looking to make a career move. Brilliant—because, well, it’s the cheapest, most targeted ad effort I can imagine. Irresponsible—because, well, I don’t want people with the all-important job of airport security distracted from doing their goddamn job because they’re daydreaming of a better employment opportunity. And stupid—because, well, Amsterdam airport apparently doesn’t have the highest quality security personnel. |Image via: Direct Daily|