It’s a sign of the Antichrist Ad Creep update. Quick back story: Even though the grey-headed flying fox (here’s some pics) is facing extinction, it is still legal to kill this native Australian animal in New South Wales (apparently it’s mostly farmers who shoot them to protect crops). So, to get the local government’s attention, ad agency Martin Brown hung upside down grey crosses across Sydney; the foxes sleep upside down in trees. A PR problem with this stunt is, of course, that an upside down cross (mistakenly) represents the Devil to many people. But, the image also sort of insinuates that killing them is evil. Anyway, here’s the grey cross website. Go sign an email petition. We protect animals here on ANIMAL, from both real abuse and Photoshop abuse. |Image via: BestAdsOnTV|
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Shoot A Flying Fox And You’re Going To Hell
By Copyranter |
3 Responses to “Shoot A Flying Fox And You’re Going To Hell”
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I had some input to the Greycross campaign and the Antichrist issue was one that caused a lot of debate. Some of the organisations associated with the anti-shooting campaign were very reluctant to run with it for that very reason. Personally, I thought the imagery worked perfectly and I'm very pleased that it ran as proposed by the ad agency. Which was Ward6 (a brilliant bunch!) not Martin Brown.
Cheers, Nick
Sorry about the mis-credit, Nick. Best Ads listed Martin Brown.
I'm from Sydney and these animals are not endangered. There are estimated to be ten million of them and they have all but destroyed the famous Botanic Gardens in Sydney, and numerous small crop plantations in the surrounding region. "Flying Fox" is a fancy word for "bat" – that's all they are, and like rats and mice, they are vermin.
Unlike rats and mice, these bats carry the deadly lyssavirus and calicivirus which has killed several Australian citizens from their droppings and from direct attacks/bites on innocent people (including small children) who simply want to enjoy the gardens . Everybody – and I mean everybody in Sydney except a small niche of extremist zealots such as those who generated this ad wants them out of here. And out they will go – of that you can be assured.