I’m not going to say much about the next incantation of the asinine We Are Animals marketing repositioning of Wrangler by Paris philosophers/ad men Fred & Farid, other thanâ€”how bloody trailblazing. Because the bombastic buzz bites from the agency press note about the red campaignâ€”which has nothing to do with the Red campaign (to my knowledge)â€”is chock full of the pretentious malarkey that makes my business utterly suspect to begin with. Read and bleed from your brain with me:
“A powerful, visceral campaign centred on the human being’s most primary instincts. Men and women have been photographed in red waters or amidst the fury of twirling red dust. A new approach to the concept We Are Animals by a fit, strengthened Wrangler.”
Pure ruby hooey.
“Each image is a high dose of adrenalin, tension and passion, with red as the basic colour. Each character becomes the personification of the inner strength of an unleashed man, a sweeping animal alter ego.”
Just simply slip on a pair of cowboy jeans, stab yourself repeatedly, and, uh, get get yourself a coffee. The ads start appearing in March issues of mags. Maybe they could get Brett Favre to put on red war paint and demand a trade to the Chiefs. |images via: Coloribus|