After scheming and sketch-teasing, Jeff Koons finally reveals his BMW Art Car. Diligently wrapped in vinyl stickers by assistants, the streaky car’s best attribute is it bumper: It’s on fiyah! Pew pew! Like lasers and stuff.
But seriously, it doesn’t look nearly as tacky as expected. It’s aero- and aesthetically dynamic. See the video below. “I want my idea of it means to be able to contribute to this transcend with the car,” says Koons. Also: points at stuff, watches elves weld.