It’s the ‘ol vintage sci-fi/horror movie poster parody—a popular ad execution idea for social causes recently. And why not? Cause advertising is depressing as hell to work on these days, right? Because humans are a lost fucking cause! So, we human creatives might as well have some fun and get some pretty ads for our precious portfolios while the gettin’s good.
Here, Due North Communications in Toronto created this reptilian syphilian creature (a direct ripoff of this image) for the AIDS Committee of Toronto warning men with HIV (and only men, judging by the poster) that venereal disease hits them harder and faster (that’s what she…nevermind). Curious that a “fishy” creature was used in a poster targeting gay men. Tagline: “It’s serious and it’s here.” Very serious. So…let’s create a silly little ad with lazy copy to convey the gravitas of the issue. |Image via: AOTW|
