There’s a graveyard of stalled real estate construction sprawled across Manhattan. Possible solution: temporary buildings. These steel-framed, partially-inflatable, plastic-fabric-wrapped ‘Icebergs’ can be built fast and relatively cheap, given someone will actually want to rent space under a pointy balloon with ads projected on it.
Apparently, there are other temporary buildings, “ugly glorified drywall tents” littering Lexington that should have been torn down decades ago. By contrast, the ‘Icebergs’ with their “good-looking presence” want to class up the recession a bit. Because nothing says class like a giant building-shaped billboard.