The Most Entertaining (Effective?) Anti-Smoking Video Ever

04.26.10 Copyranter


Of course, it wasn’t done by an ad agency, or worse, the government. It was directed by New Yorker Michael Krivicka, and features the “human orchestra” Kenny Muhammad beatboxing in Washington Square Park.

Being a drummer, I’m a sucker for good percussive beatboxing. I like the quick cutting between the slick smoker tricks and Muhammad. I even like the first part of the ending when the “S” is dropped from “Skills” in the title to form Kills. But sorry Michael, I got a nit (I almost always do): You should have stopped there. Adding “Music,”, “Friends,” “Family,” and “Life” was overkill. Keep it simple. |Video: scary ideas|