The Worst Marsupial Abuse Since “Kangaroo Jack”

01.26.10 Copyranter

Nicabate ad Nicabate ad

Or maybe, Skippy the Bush Kangaroo. Why do ad agencies hate animals so much? They hate cheetahs, hippos, birds, and even ants, just to point out a few recent cases of Photoshop abuse. Now, to coincide with Australia Day (today), GlaxoSmithKline, via Sydney ad agency Whybin/TBWA, has digitally jammed cancer sticks into the mouths of an emu and a ‘roo (click ads) to help sell their Nicabate pre-quit nicotine patches. Why?

Because they think it’s fucking cute? Because they think it is their inalienable right to do so because these are the two animals on their country’s coat of arms? Maybe for your next anti-drug campaign, you talented Aussie art directors can show Tasmanian Devils doing bong hits and wombats doing lines. |Images: IBIA|