A new NY Times article says only one percent of adults use location-based services like Foursquare and Gowalla. But the number’s actually four percent–which the Times itself has reported several times. Still–not so many! Yet.
One percent did seem a little low (but is a preferable statistic). The Pew Research Center, whose report on location-based service use (released in early November) is cited in the Times article, does say that one percent of internet users use location-based services “[o]n any given day.” Perhaps this is where the mix-up occurred.
The Times has reported the correct stat at least four times already, in different sections of the blog-paper: In this “Bits” piece by Joshua Brustein, in a follow-up by Brustein called “Tag-Along Marketing,” in Dealbook, and on the Cityroom blog. It must be an important thing to know! Adjust your social networking habits accordingly.
While we’re on the subject of location-based services, it looks like Yelp is starting its own, goddamn it. But it makes sense: Yelp is for people who think their opinions on omelets, valet parking and the social skills of the guy who works the cash register at the neighborhood book store actually matter, and location-based services are for people who think others give a shit where they are all the time. Soon Yelpers can all check in at the omelet place or the book store and write reviews while they’re on-site, using their smart phones, and everything will be vertical and streamlined and synergistic. Once again, technology enriches our lives.