So this crazy Dutchman Justus Bruns wants to swap all of the ads in Times Square into a giant art gallery within five years! Hence, Prospect Times Square 2 Art Square, a.k.a. TS2AS. It’s going to cost a lo-o-o-o-ot of money, but first, a lil Kickstarter to kindle the fire. See the fearlessly idealistic infographic video below.

Bruns says he’d love to get big artists like Pipilotti Rist or Bill Viola. Wouldn’t that be something…