So Hip It Hurts—”Toronto’s best skate shop!!”—woos the local sk8tr boyzzz and girrrlz with blood and and teeth and bloody hair (what, no intestines?) and the promise of booze. This chick wouldn’t be seen dead there. Even lazier than the visuals is the headlines. The only ad of interest is the “80 proof malt liquor” one (malt liquor really comes in 80 proof?): They’re offering a “free shot” with a purchase over 80 bucks. A fucking shot? That’s it? For 80 bucks, I think a small bottle, at least, is warranted. Btw, the shop’s gallery of “famous friends” includes the dope Adam Sandler. Agency Saatchi & Saatchi, Toronto. |Images via: AOTW|