I know Hammacher Schlemmer’s modus operandi is to list obnoxiously expensive items with the sole purpose of reminding us how inextricably poor we all are, but a $2 million submarine? Even worse is how they slap it on the same page with lowly products like the Gyroscopic Dumbbell ($69.95) and a wireless intercom system ($119.95).
Previous Post Next Post
Who Really Buys A $2 Million Submarine via Mail Order?
By Bucky Turco |
One Response to “Who Really Buys A $2 Million Submarine via Mail Order?”
Leave a Reply
Reminds me of all the tech magazines have turned into shopping catalogs, with 99% of each issue advertising products to buy, and maybe a couple of articles thrown in to make it look like a legitimate publication. I guess Hammacher is an actual catalog, but equivalent to the "Fetish" section of Wired.
Listing overly expensive items makes people feel unfulfilled desire that results in their purchasing something…anything…to temporarily appease that desire. It's like a hopeless romantic unable to find true love, and then turning instead to meaningless sex or masturbation to dull the pain of unfulfillment. Sure, the romantic still doesn't have that $2 million submarine, but in the mean time he can exercise his wrist playing with his…ahem…gyroscopic dumbbell.