Headline on the all ads: “What will it take before we respect the planet?” Will it take vandals bombing animals, asks Ogilvy Paris for the World Wildlife Fund? Well, that depends. But If I’m out for a stroll on the Serengeti and I happen to see a tagged mama rhino, I’m going to respect the fuck out of her. Seriously, I’m perplexed by the animal logic of this campaign. Has global warming taken the energy out these beasts, making them easier targets for tagging?
Did that whale beach himself in Brooklyn? Do spray cans work in sub-zero temperatures? And lastly, was this campaign produced just because a French art director thought that Photoshopping graffiti onto stock photos of animals would be a fucking cool thing to do? |Images via: IBIA|
Really? You can't figure it out? Tagging shows a serious lack of respect for other peoples property. It's like taking a shit on the hood of someones car (worse since shit washes off).
The graffiti on the animals represents a lack of respect for nature the same way graffiti on buildings and everything else in NY shows the lack of respect idiots have for their own neighborhoods.
This is stupid as hell. Hahaha. If I actually ever saw this, I'd be impressed more than anything. Nice try, but no cigar.
fuck you. there's a different between grafitti and tagging. all graffitti is tagging, but not all tagging is grafitti. and besides, why can't we make use of the public and private space? we're subjected to advertising w/o our consent. i'd rather see someone's bullshit message over a corporation's bullshit message. and i work in advertising, too.
thanks for sharing the great marketing campaign—and for writing the most inane text of the week—on a friday! whew, it was a close call.
Cornbread tagged an elephant in the Philly zoo decades ago and I personally know one of the worlds favorite writers bombed a cat in the late eighties so there definitely has to be more. And to sonny your absolutely an asshole. Don't talk about shit you obviously have NO idea about.
if only i could stop tagging polar bears the globe would stop warming
hahaha, this campaign makes me laugh, obviously who ever did this piece of crap ad doesen't know shit about graffiti and why people do it. you just CAN'T compare graffiti writing with animal abuse and nature exploatation. Where are the major perpetrators in this campaign? the ones that are actually supporting crimes against nature because they have various interests out of it. this is just bullcrap, diverting us from the real problems. and to give an answer for ''do more research'', whoever tags animals is an idiot, but we all know what are main targets for graffiti writers. and there are no animals included. or nature whatsoever.
I once heard of a program to "tag" individual polar bears that caused a nuisance (raided food caches intended for humans, etc.) in Alaska. Since it is difficult to distinguish the difference between one polar bear and the next at a glance, ear tags cannot be read from a helicopter, and GPS radio collars and microchips had not been perfected yet, the polar bears that caused the most problems were literally marked with spray paint. If the bear continued to cause a problem, it was removed to a different area. If it returned to the same area to cause problems or just went to another human habitation to cause problems, more extreme measures were considered. One such bear was shipped all the way to the San Francisco Zoo, where zoo patrons mistook the spray paint for graffiti. The mark eventually vanished when the painted hairs were shed. I wish I could remember more details. I was just a kid at the time.