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Will Crude Bathroom Graffiti Penis Get Some?

01.19.10 Copyranter

aids

It is my job, as this copyranter character, to try my hardest to type caustic hatred about every ad ever produced by anybody. Usually, it’s easy. Occasionally, I have to fake it. But sometimes, rarely, I can’t muster much real or synthetic bile. Like with this new French AIDS awareness video

The spot, via TBWA in Paris, is for France’s AIDES Foundation. It’s irresponsible because: 1.) it’s promoting random underground Metro bathroom sex; 2.) the silly animation belittles the sacred act of fucking; and, 3.) the penis does it with all those orifices while wearing the same condom. There. That’s the best I can do. Actually, it’s a fun video that effectively delivers a simple message. You really want to see some terrible AIDS awareness ads, here you go. Btw, TBWA Paris also produced one of the best AIDS print campaigns I’ve seen. |Video: Creativity|