Will Shattered Art Stop Brazilians From Hitting The Bottle?

05.27.10 Copyranter

Graphically-pleasing campaign by ad agency Filadélfia for the Brazilian chapter of Alcoholics Anonymous. The visuals are not original; the agency says they received permission from Carmichael Lynch CD Brock Davis to steal his shattered art technique. We’ve also seen this exact method used before in a macabre shattered child abuse campaign via Poland. My nit with it is the same nit I have with these ads: they were created with about one and seven-eighths eyes on future awards shows and about an eighth of an eye looking to actually, you know, help alcoholics. But, please click on them and coo at them. And don’t drink too much! Note: the headlines are badly translated from Portuguese. |Images: scary ideas|