pissing_in_public

Of course you will—you’re fucking animals. Relieving themselves are: businessmen, construction workers, even women! And they’re all Canadians! Uncouth Canucks. Is it an ad for public toilets? No, but It probably should have been.

Via Green Calgary, it’s a spot using the ‘ol pissing on the planet metaphor to highlight the
“unacceptable” behavior of needless vehicle idling. From the agency’s press
note:

The benignly upbeat tone and manner of the “portrayal” of ordinary people obliviously relieving themselves in a variety of public venues is an intentional simile for the equally casual and benign manner in which people idle their vehicles as they go about their daily lives. The ‘carefree’ portrayal and whimsical ‘Marie Antoinette’ soundtrack stand in deliberate and marked contrast to the simple and disarmingly direct message conveyed by the voice and closing graphics. Like smoking, drinking and driving, spousal abuse and host of other ‘no-longer-socially-acceptable’ behaviours, needless vehicle idling is fast becoming worthy of the same social ‘pariah’ status.

Wow. Lots of unnecessary scare quotes. Car exhaust smells awful; should have been people shitting on the streets. Harder to fake, though.
|Video: AOTW|