Earlier today, with the help of the notorious Yes Men, environmental group Coal is Killing Kids, launched a spoof PR campaign against Peabody Energy, the world’s largest coal company. Operating under the guise of a website called Coal Cares, the activists announced they’ll be giving away free “pop-culture inspired inhalers” to children and “$10 coupons towards asthma medication for families living within 200 miles of a coal-fired plant” on behalf of Peabody, who wasn’t amused, firing off propaganda of their own.