CREATIVEWhen this pretend children’s clip encouraging your imagination suddenly gets dark, Don’t Hug Me I’m Sacred becomes a bloody Surrealist masterpiece. Kudos to London-based creative THIS IS IT for the warning against listening to our brains!

Thank you! Because you know what happens when you unleash your subconscious and, ahem, “catch the big fish?” Its guts fall out. Perverted gangsters fuck you and ladies come out of the radiators and stuff.

Just kidding. Show this to your children.

So cute.