GEEKFIGHTChuck Palahniuk, look what thou have wrought! This Silicon Valley “fight club” has too many rules and breaks the only one that matters. Yet, towards the video’s end, there’re those IRL bruises and bloody wounds that echo so sweetly when you work in the internet all day.

This is really happening… in 2011? That aged Fincher fantasy is still prettier, but it’s amusing to see the geeks go ninja at each other with fists and keyboards. It’s all so very harmless.