Apart from perp walks and occasional b-roll news footage from the Midwest, I don’t see all that many people wearing Ecko anymore, but maybe Marc’s cutting edge promotion that’s sure to go over well, can swing things back in his favor. It’s called “Branded for Life” and yes, the details are every bit as horrific as the name.

Anyone who gets an Ecko tattoo will receive 20% off for life. Participants can mess around with the color and background, but according to the rules, the “logo needs to be intact.”

Once inked and assuming you can still hold your head high enough to see the door, just head into a Marc Ecko store (assuming it hasn’t closed), reveal your mark, and get that discount. Of course… there is a much easier option.