Here’s a fresh new toy from tech-savvy bookish-type James Bridle. He loves maps. So do we. If you do too, get ready to waste hours spinning around Rorschmap.com, a hypnotic piece of web-art that mirrors patches of London into a four-way kaleidoscope. Let the “cartographic navel-gazing” begin.

If it’s so damn silly, why don’t you just stop? Ah-ha…

Scroll up and down and watch highway lines and building clusters fold into themselves. Click “random” for world-wide fun, but this is still a demo, so you will end up with a lot of /b/ of blue sea.