Provocateur filmmaker Harmony Korine teams up with Slumdog Millionaire‘s cinematographer to bring you this epic, slo-mo commercial for an Indian mega-conglomerate and it’s pretty much the opposite of 14-year-old Kids hate-fucking with AIDS.
“Friendly” New York agency StrawberryFrog gave Korine a 1,000-frames-per-second Phantom camera so he went and shot a bunch of schoolkids, boxers and factory workers sitting down… and jumping up. Yeeeey! “Rise.”
It is what it is. Ladies and gentlemen, Harmony Korine’s got a job job.