This book, titled Organizationsbuch der NSDAP, is the Nazi Party’s branding standards manual–with rules on how to properly display Nazi symbols, flags, and signs. Because they didn’t want people to be confused about such things.

Apparently the brand standards specialist on the Nazi team was Dr. Robert Ley, who “was not a designer or art director” at all, as Steve Heller notes, but just some drunk who probably made someone else do the actual work. Isn’t that how it always works in politics? Anyway, Heller is about to release his own buch called Iron Fists: Branding the 20th Century Totalitarian State, which compares the design and branding strategies of the Nazis, the Commies, and the fascists to modern-day corporate branding and sounds awesome.