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There’s Still Time to Shape Up Before 9/11

08.11.11 Bucky Turco

With the 10th anniversary of 9/11 quickly approaching, there’s tremendous opportunities for companies to market themselves and New York Sports Club is jumping right in. For their latest promo, the gym chain is giving back to first responders by selling them a deal on their membership: Only “$20 per month for life!”

However, as the fine print notes, the offer is only good till September 11th and only applicable to police, soldiers, and EMTs who are currently employed. Anyone who worked in the rubble, but has since retired is ineligible. Oh well, they’re probably too sick to workout anyway.