What more is there to say? Oh, a few things. Scottish Spirits, the Panama-based company that came up with the idea, is very excited about being the pioneers of this spirits-in-a-can movement. “We are really thrilled with the idea,” CEO Manish Panshal either told the Daily Mail or said in a press release. “It’s going to be a part of every lifestyle and occasion.”

Every! Hm.

Contemplate how whiskey in a can might enhance the following lifestyles …:

– Mom on the go
– Adventurist/daredevil
– Person of the cloth
– Recovering alcoholic
– Yogi
– Treehouse-dwelling
– Arctic
– Samurai
– Pilot

… and these occasions:
– Church service
– DMV visit
– Criminal trial
– Divorce hearing
– Roof repair
– Baby christening
– Knife-juggling performance
– Shooting range visit
– Funeral
– Trapeze class

It’s unfortunate that product pushers get us so excited about their wares with sweeping pronouncements that turn out to be false.