In 2013, visual artists like Ed Ruscha and Marilyn Minter will turn 300 New York rooftop water tanks into art objects. Also, Jay-Z. The Water Tank Project will raise awareness on the global water supply (dwindling), which is perfect because Jay-Z is ‘bout the only rapper still getting money in a drought. Get it?

This project will be brought to you by the non-profit Word Above the Street, filmmaker/activist Mary Jordan, trustee/advisor types from the New Museum, MoMA PS1 and Sothebys and, the full cast: Ed Ruscha, Lawrence Weiner, Marilyn Minter, Carrie Mae Weems and… the charitable Hov. Who’s a Scrooge now? Right?

PS. What, no Barbara Kruger? C’mon: This!