We are firm believers in GIFs being an art form, as do animator Sean Pecknold and Legs Media, whose new video details the history of GIFs. The almost 2 minute short was created as part of Moving The Still GIF festival at Art | Basel Miami Beach. Pithily illustrating the emergence of the digital format through claymation, it’s a phenomenal viddy.

Regardless of how you pronounce it — with a “G”, as most humans say it, or a “J,” as it was pronounced by its creator Steve Wilhite — one thing we can all agree on, there is something incredible about watching a still image moveĀ and endlessly repeat its motion in quick intervals. Let’s be honest, everything does look better as a GIF, especially Laser Cats.