Let’s count the ways this weak bite of Jay Shells’ Subway Etiquette posters is just terrible. Terrible! Count One — even the name is stolen… plus a vomitously hypocritical “Unwritten Rules” prefix. Count Two — a TL;DR written passage follows, outlining, in poor grammar, all points previously covered by the original Shells etiquette campaign. So, hello, “Going With Eddie.” One question: Really? ANIMAL asked Jay Shells what he thinks, and he’s quite cordial for someone in his situation.


“Well, imitation is the sincerest form of flattery, right? It’s possible that this Eddie fellow hadn’t heard of my campaign. Or, he just wanted to keep it going without reaching out to me. Who knows? I’d like to think that I own this concept, but I wasn’t the first and surely won’t be the last to address Subway Etiquette. He certainly didn’t silkscreen his poster(s) though, eh?

 Eddie: Thanks for spreading the message, but do some research kiddo.”