When Trayvon Martin, an unarmed 17-year-old from Florida, was shot dead by a neighborhood watch captain in Florida a few weeks ago, all he was carrying was a can of iced tea and pack of Skittles. The bags of rainbow candy has been adopted as symbol of the tragedy, so it probably isn’t so smart of CBS New York to run a video about Skittles among advertisements preceding their report on the “few dozen” people who showed up for the Million Hoodie March in Union Square yesterday.
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Hey, CBS New York: You Probably Shouldn't Run a Skittles Ad Before Your Trayvon Martin Report
By Bucky Turco |
5 Responses to “Hey, CBS New York: You Probably Shouldn't Run a Skittles Ad Before Your Trayvon Martin Report”
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yes, cbs clearly advocates the cold blooded murder of trayvon martin — and, in fact, all racial profiling — due to the proximity of their skittle ad.
you're an idiot.
Nigga please
naw,
its not about advocating murder, but the proximity to a tragic occurrence, either they were aware of placing the ad, which would mean that they are taking advantage of a situation to sell candy, which would be fuckin cynical,
or they didnt realise, which would make the ad buyer/media planner an idiot,
if you had any idea about advertising you would know
What's funny and almost cute about your rant is the fact that it is you who does not understand how advertising works. Put simply, Skittles bought paid media, of which CBS online was a part of, and the placement is not story-dependent…the Skittles ad could appear anywhere within that video unit in proportion to the likely hundreds of other ads that bought a share of that space. Further, there is no systematic way to ensure that ad content does not indirectly tie to the story in a way that could be deemed offensive, so, in short, ipso facto and tah-dah: stop talking.
Thank you, thank you, thank you! +1