Pablo Lorrain’s new film NO starring Gael Garcia Bernal looks fascinating. Should the public choose “Yes” … or “No” to unseat Chile’s dictator in 1988? An ad man doesn’t think “don’t get killed and oppressed” message will “sell.” So he helps to create this. All the cynicism and creative hustling of the advertising culture — used for good, hefty risky lucrative good. It’s based on a true story, with dramatized events and real-life ads.

“What happens in NO isn’t substantially different from what happens in every election year in every country,” TwitchFilm reminds. “Which is to say, it’s absurd, funny, and a little sad.”