It’s to hype the Rockettes. And so far it’s working, on Twitter. The legendary dance company is kicking off its 85th anniversary and has hired skywriting planes to kick off their annual tradition of getting media outlets to mention that they’re celebrating “Christmas in August” as well as that show they do every year at Radio City Music Hall. We obtained this footage as the aircraft was making its way over Hell’s Kitchen, specifically this billboard for the Penthouse Club, making the “Join Us” part of their message even more celebratory.(Video: Tom Webster/ANIMALNewYork)