The Fordham Road Business Improvement District is a non-profit created to encourage development in the Bronx’s Fordham Road area, focusing on “sanitation, marketing and promotions and capital improvement projects,” according to the organization’s website. For its next project, the BID is sponsoring artist Chris Marche to create a 10-foot tower of bicycles. Naturally.
The sculpture will feature 100 bikes, welded together into a giant, multicolored tangle, and is intended to promote the area as a destination for the arts and encourage cycling. “The bicycle community in New York city really stands out in particular because it’s very strong, and it is a tradition that goes back a long way,” says Marche. “Everyone knows a cyclist here in the city, so I really want you to be a part of this sculpture. This is a celebration of what we love.”
Marche, 33, has worked as a welder and a machinist since he was a teenager, and began applying the skills he’s learned from that trade to creating art five years ago, according to DNAinfo. He chiefly works on public installation, because it “involves the community,” he says. “The community takes ownership of the sculpture. They take ownership of the art.”
When he’s not creating his whimsical found-material sculptures, Marche works as a subway track worker for the MTA.
In addition to the Fordham Road BID, the Bike Tower is partially sponsored by the city Department of Transportation. Marche hopes to raise the rest of the funds he’ll need for the project through the Kickstarter-style site Lucky Ant.