These minimalist ads from German agency Jung Von Matt boil down cartoon pop culture to its smallest elements — stacked slithers of color, LEGO’s bits. Naturally, you’re still going to recognize them all.

UPDATE: A tipster tells us the campaign “borrowed” from an uncredited Internet image. Surprised?

Isn’t it curious a how a campaign called “Imagine” has you imagine familiar commercial iconography? It’s where minimalist meme meets brand identification. In the future, this will replace the naturalization test: