Viral Marketers Make ‘People’ Fly Around NYC

As a promo for Chronicle, a movie about three high school friends who gain super powers and can fly, a viral marketing agency created custom remote controlled aircraft disguised as humans and flew them around the city.

Oddly, the NYPD did not shoot them down or even respond, which would have been newsworthy. So, it’s a good thing a video about the flights was made and released, cause otherwise no one would have ever known. Sometimes viral marketing needs a little push out of the nest.