Did you ever wonder how Reddit does what it does? With over 3 billion monthly page views, Reddit seamlessly connects casual browsers to their perfect niche categories. Andrei Kashcha has created a mind blowing visualization representing the referential links between each section/subreddit.

Kashcha’s project serves two ends. It depicts how massive Reddit has actually become and it makes sense of navigating the platform. Since the visualization has the capacity to analyze the online communities based on their attraction to topics on subreddit, it basically functions as a categoric simplifier of the consumer market, which in the future could possibly aide targeted advertising on the internet. Talk about a double-edged sword. We suggest you enjoy this beautiful research before your browser gets clogged with ads.