British-born installation artist Matthew Ritchie was paired with technologist Billy Chasen of turntable.fm. They created dabit.org – a charity website that “gives back.” The premise of the site is simple: “Every day money is collected for 3 charities. At the end of the day, 50% of all money collected goes to the charities and the other 50% goes to one of the people who donated that day.”
Chasen and Ritchie explained their main challenge was in automating the process – it is surprisingly easy to begin accepting payment with credit cards, yet quite difficult to donate money directly to a charity. They worked it out.
The two were also quite interested in seeing what people are doing on the internet in real-time — much like the community aspect of turntable.fm. With dabit.org you can actually view donations live throughout the day.
Way to bend the golden rule, dabit.org.