Evan Roth’s Ideas Worth Spreading was a stand-out piece in the F.A.T. GOLD five-year retrospective exhibition at Eyebeam in which visitors were invited to create and document their own fake TED Talk. In retrospect, the piece worked swimmingly.

Not only have people been genuinely confused during the time of the exhibit as people Instagramed and tweeted themselves “doing TED Talks,” ANIMAL’s image of our Allison Bagg has made it onto the first ten image results for “ted talk.”

Infiltrating the algorithms of Google’s image search results may not change the world but it can undoubtably be seen as a textbook example of culture jamming.

Read more about the exhibit here.

(Video: Aymann Ismail/ANIMALNewYork)