In 2013, Jay Z is infinitely more adept at turning a profit than he is rapping. The last time he sounded truly hungry on a solo album was ten years ago, when he said he was bowing out of music forever. Fans, unsurprisingly, are wising up to this. According to a survey by “branding expert” Jeetendr Sehdev, Sean Carter’s influence is slipping amongst youngsters. From The Grio:

He may be among Time magazine’s most influential people, but Jay Z was found to be one of the least influential celebrities, according to a survey of millennials conducted by branding expert Jeetendr Sehdev. Sehdev questioned a group of 1000 on public figures ranging Tom Brady to Hillary Clinton and found that, while Jay Z is popular with many Americans, his ability to persuade millennials is impeded by what they see as his growing lack of authenticity.

According to Sehdev, the fans are reacting negatively to Jay’s focus on profit. “Millennials questions his approach to loyalty, whether it be to a business deal or his fans,” he said. “His motivations to just make money can be viewed by this audience as self-centered, even if they may be business savvy.”

Jay’s recent departure from minority ownership of the  Brooklyn Nets, a partnership that engendered no small amount of goodwill for both the rapper and the team, probably didn’t help. Oh well, though–he’s making more money as a sports agent.

(Photo: A GS/Fotopedia)