I’m 100% comfortable with this headline. I would have also been comfortable with “Look at Lady Gaga’s Naked Nude Boobs and Other Nude Nakedness and Give Marina Abramović Some Money” and also “Lady Gaga and Marina Abramović Make Hot Mutual Masturbation Video.”

Last week at a three-day retreat in upstate New York, Marina instructed Lady Gaga in the Abramovic Method–a series of exercises designed to heighten participants’ awareness of their physical and mental experience in the present moment.

Marina Abramovic Institute (MAI) will be the first space dedicated to practicing the Abramovic Method, which prepares participants to both perform and observe long durational work.

I’m also 100% comfortable with the fact that I donated $5 to the Marina Abramović Institute Kickstarter. Stop feeling bad for Art. Art will be ok. Haven’t we decided this was all marketing and hustling, just like with Jay Z?

Also, the other day, there was an email blast notifying everyone that Marina wants to hug me and all the other Kickstarter backers:

To express her gratitude for the tremendous outpouring of support for MAI, Marina has created a special event, to which ALL BACKERS, past and future, of the Marina Abramovic Institute Kickstarter are invited. At this event, called THE EMBRACE, Marina will thank everyone who has joined her to create Marina Abramovic Institute (MAI) with a personal hug.

THE EMBRACE will be held in two undisclosed locations, one in New York City and one in Europe, with exact dates and times to be announced. Founders who are unable to attend will be offered a special reward in lieu of a hug from Marina, to be revealed shortly.

This quickly generated catchy headlines like “Marina Abramovic Now Selling Hugs for $1” which seemed a bit petty at first, and then, well, whatever.

Abramović is getting what she wants — everybody talking — and hopefully all this talking will somehow loop all the way around back to discussions of actual performance art practice. PERFORMANCE ART. You know, before it’s been diluted, dolled up, compacted into an ad and circle-jerked right into the gaping mouths of lubed up consumer public and the rolling eyes of distressed art practitioners. I’m more curious and eager than ever to visit this Institute, hype, hate and naked celebrity super yoga cult and all.

You’re not reading. You’re looking at Lady Gaga’s naked nude boobs. I also made you this macro. Keep talking.

Here’s another one.