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MoMA’s New Bike Actually Looks Pretty Cool


September 25, 2013 | Andy Cush

That sleek faux-track bike above is the “Svart,” by the Swedish company BikeID, exclusively sold at MoMA’s design stores. And despite a name that sounds like a parody of an IKEA product, or Swedish for “fart,” (it really means “black”), the thing looks pretty nice. They’ve gone with the always-badass flat black color scheme, drop bars, and, most notably, an automatic-two speed shifting system. Go above 11 mph and it will shift you up on its own; drop below and it will downshift. It weighs 25 pounds and will set you back about a grand.